How to Create Your Own Jewelry Line

Book excerpt: A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand. To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro’s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: where to sell your work how to do small-scale production how to carry out market research and publicity how to price and present your pieces for greatest effect, and much more Includes photos