How Documentaries Went Mainstream

Book excerpt: "Documentary feature films have historically existed on the margins of mainstream media. In the U.S., enterprising documentarians have spent most of the past 60 years struggling to find a larger, broader audience for their films. Often negatively associated with longform television journalism and tedious educational programming, documentaries have rarely escaped their perceived status as "cultural vegetables" - good for you, but relatively unappealing. Recently, this marginal status has shifted quite dramatically. Nearly unthinkable a decade ago, documentary films have become reliable earners at the U.S. box office. In 2018 alone, Won't You Be My Neighbor? made almost $23 million, They Shall Not Grow Old and Free Solo each earned almost $18 million, RBG netted $14 million, and Three Identical Strangers earned $12 million. In addition to their theatrical presence, documentary films are ubiquitous on cable channels and streaming video services, which have made documentary programming a key component of their offerings to subscribers. In 2019, Netflix paid the highest price for a documentary out of the Sundance Film Festival: $10 million for Knock Down the House about four working-class women, including Alexandria Ocasio-Cortez, running for Congress in the 2018 midterm elections. Longtime documentary champion and former head of HBO Documentary Sheila Nevins said that Netflix was playing with "Monopoly money" by acquiring the documentary at such a high price, but she also granted that this was a trend across the board. Industry journalists took note. This surge in popularity had made documentaries nearly ubiquitous. In 2019, think-pieces from CBS News, NPR, Los Angeles Times, and The Ringer all simultaneously proclaimed a new Golden Age of Documentary. With broad public interest and robust investment in their production, documentary films are definitively more popular and prestigious than ever before"--