Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value cre

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competitio

The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and beco

Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service provider