This book has been written with the idea of providing the fundamentals for those who are interested in the field of heat transfer to non-Newtonian fluids. It is

Heat and mass transfer is the core science for many industrial processes as well as technical and scientific devices. Automotive, aerospace, power generation (b

Non-Newtonian materials are encountered in virtually all of the chemical and process industries and a full understanding of their nature and flow characteristic

This book bridges the gap between the theoretical work of the rheologist, and the practical needs of those who have to design and operate the systems in which t