Have Your Cake and Sell it Too

Book excerpt: Can you have it all: a profitable business that's a dream to run (and that doesn't rely on you)... a valuable asset you can one day sell for top dollar... and a life? ABSOLUTELY. Some owners get a great financial return from their business, but are slaves to it. Others have enviable lifestyles, but no money to enjoy their freedom. Very few plan ahead to grow their business asset. Business growth expert Jason Cunningham believes you can have it all: enjoy the profit and lifestyle rewards you deserve now, and build an asset that will secure your family's future (even if you don't plan to sell it yet). By implementing key actions to build a valuable business asset for tomorrow, you'll by default build an awesome business today (that you'll probably want to hang on to). Have your cake and sell it too combines Jason's 20-year career as a successful business owner and consultant with insights from world-class experts. Jason reveals the 7 key ingredients you need to succeed, and gives you a proven, step-by-step success-ipe to get there. Armed with his insights and experience, you'll finally get to have your cake and sell it too. Jason's engaging style and world-class content set him apart in the SME space. Whenever I talk about business owners who are true Thought Leaders - speaker, media authority, author, and also mentoring clients - I give two examples: Richard Branson and Jason Cunningham. - Peter Cook - CEO, Thought Leaders Global