Harvard Business Review on Thriving in Emerging Markets
Author | : Harvard Business Review |
Publisher | : Harvard Business Press |
Total Pages | : 268 |
Release | : 2011-05-10 |
ISBN-10 | : 9781422172155 |
ISBN-13 | : 1422172155 |
Rating | : 4/5 (55 Downloads) |
Book excerpt: Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Manage risk in unstable environments - Ward off political threats to your business - Customize your business model for emerging markets - Tailor your strategy to capitalize on countries' strengths - Gain ground on emerging giants - Compete in China's new high-tech market - Win the war for talent in developing economies - Serve the bottom of the pyramid profitably