Hands On - All Media Producing

Book excerpt: ‘Hands On – All Media Producing’ is a follow up to AACTA and Emmy® award winning filmmaker Marcus Gillezeau’s 2004 book ‘Hands On – A practical guide to production and technology in film, TV and new Media’. ‘Hands On – All Media Producing’ is a compendium of tips, advice and experiences for producers and filmmakers and aims to provide some key answers to the most pressing question facing screen practitioners today: ‘How do I produce for multiple platforms?’ All Media projects represent the future of the screen industry. The entire cultural and entertainment business landscape is changing in response to the growing integration of story, content and brand across media platforms. Combined with the role consumers are playing in shaping how they want to be entertained it is at once a daunting, yet exciting space to be working in. Based on the experiences of film-maker Marcus Gillezeau and case studies of recent projects by the world’s best All Media producers, this entirely accessible guide aims to help screen practitioners, producers, directors and writers, plan, finance and produce their next project as an All Media production. This eBook is being provided free of charge to the industry, due to the assistance of Screen Australia and Screen NSW.