Handbook on Customer Centricity
Download or Read eBook Handbook on Customer Centricity PDF written by Robert W. Palmatier and published by Edward Elgar Publishing. This book was released on 2019 with total page 367 pages. Available in PDF, EPUB and Kindle.
| Author | : Robert W. Palmatier |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 367 |
| Release | : 2019 |
| ISBN-10 | : 9781788113601 |
| ISBN-13 | : 1788113608 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis Handbook on Customer Centricity by : Robert W. Palmatier
Book excerpt: Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
