Handbook of Research on Identity Theory in Marketing
Download or Read eBook Handbook of Research on Identity Theory in Marketing PDF written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 497 pages. Available in PDF, EPUB and Kindle.
| Author | : Americus Reed II |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 497 |
| Release | : 2019-12-27 |
| ISBN-10 | : 9781788117739 |
| ISBN-13 | : 1788117735 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis Handbook of Research on Identity Theory in Marketing by : Americus Reed II
Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
