Global Perspectives on International Advertising
Download or Read eBook Global Perspectives on International Advertising PDF written by Ipek Krom and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle.
| Author | : Ipek Krom |
| Publisher | : Business Science Reference |
| Total Pages | : 300 |
| Release | : 2022 |
| ISBN-10 | : 1799896722 |
| ISBN-13 | : 9781799896722 |
| Rating | : 4/5 (22 Downloads) |
Book Synopsis Global Perspectives on International Advertising by : Ipek Krom
Book excerpt: "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region"--
