Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information over

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of medi

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have