Handbook of Marketing Analytics
Download or Read eBook Handbook of Marketing Analytics PDF written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle.
| Author | : Natalie Mizik |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 713 |
| Release | : 2018 |
| ISBN-10 | : 9781784716752 |
| ISBN-13 | : 1784716758 |
| Rating | : 4/5 (52 Downloads) |
Book Synopsis Handbook of Marketing Analytics by : Natalie Mizik
Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
