Handbook of Entrepreneurship and Marketing
Download or Read eBook Handbook of Entrepreneurship and Marketing PDF written by Ian Fillis and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 480 pages. Available in PDF, EPUB and Kindle.
| Author | : Ian Fillis |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 480 |
| Release | : 2020-07-31 |
| ISBN-10 | : 9781785364570 |
| ISBN-13 | : 178536457X |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis Handbook of Entrepreneurship and Marketing by : Ian Fillis
Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
