H2H Marketing
Download or Read eBook H2H Marketing PDF written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle.
| Author | : Philip Kotler |
| Publisher | : Springer Nature |
| Total Pages | : 222 |
| Release | : 2023-07-18 |
| ISBN-10 | : 9783031223938 |
| ISBN-13 | : 3031223934 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis H2H Marketing by : Philip Kotler
Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
