Green Venture Capital

Book excerpt: Green Venture Capital is an authoritative, insiders perspective on the leading strategies for investment success within the clean and green technology industries. Featuring venture capitalists in the green technology arena, these experts provide advice for venture investors on identifying opportunities in sustainable businesses, completing a risk analysis for potential investments, and keeping an eye out for new cleantech developments. Emphasizing the importance of finding a balance between being environmentally conscious and financially successful, these VC leaders discuss the evolution of green business and the role venture capital funding has played in building the industry. These seasoned experts discuss their unique tactics for assessing risks, creating funding proposals, developing financial and societal metrics, and monitoring portfolio companies for progress in achieving these goals. Additionally, the authors provide advice to the boards of venture-backed green companies on what VC investors look for in a business plan and a management team prior to entering into an investing relationship. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading venture capital minds of today, as these insiders offer up their thoughts around the keys to successful investment development in this rapidly growing industry.