Green Marketing Management
Download or Read eBook Green Marketing Management PDF written by Robert Dahlstrom and published by . This book was released on 2011 with total page 334 pages. Available in PDF, EPUB and Kindle.
| Author | : Robert Dahlstrom |
| Publisher | : |
| Total Pages | : 334 |
| Release | : 2011 |
| ISBN-10 | : 1111530378 |
| ISBN-13 | : 9781111530372 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Green Marketing Management by : Robert Dahlstrom
Book excerpt: GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
