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Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Gl
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Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis,
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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups
Language: en
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Type: BOOK - Published: 2010-08-20 - Publisher: Business Expert Press
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
Language: en
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This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts.