Global Strategies and Local Realities
Download or Read eBook Global Strategies and Local Realities PDF written by J. Humphrey and published by Springer. This book was released on 2000-07-11 with total page 299 pages. Available in PDF, EPUB and Kindle.
| Author | : J. Humphrey |
| Publisher | : Springer |
| Total Pages | : 299 |
| Release | : 2000-07-11 |
| ISBN-10 | : 9780333977712 |
| ISBN-13 | : 0333977718 |
| Rating | : 4/5 (12 Downloads) |
Book Synopsis Global Strategies and Local Realities by : J. Humphrey
Book excerpt: This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.
