Global Fashion Brands
Download or Read eBook Global Fashion Brands PDF written by Joseph Hancock and published by Intellect (UK). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Joseph Hancock |
| Publisher | : Intellect (UK) |
| Total Pages | : 0 |
| Release | : 2014 |
| ISBN-10 | : 1783203579 |
| ISBN-13 | : 9781783203574 |
| Rating | : 4/5 (79 Downloads) |
Book Synopsis Global Fashion Brands by : Joseph Hancock
Book excerpt: Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
