Global Corporate Identity 3 is the third edition in a series offering some of the best international corporate identity in current use today. Designing for clie

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

The Handbook of Global Companies brings together original research addressing the latest theories and empirical analysis surrounding the role of global companie

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig