Gimme! The Human Nature of Successful Marketing
Download or Read eBook Gimme! The Human Nature of Successful Marketing PDF written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle.
| Author | : John Hallward |
| Publisher | : John Wiley & Sons |
| Total Pages | : 240 |
| Release | : 2007-06-30 |
| ISBN-10 | : 9780470117408 |
| ISBN-13 | : 0470117400 |
| Rating | : 4/5 (08 Downloads) |
Book Synopsis Gimme! The Human Nature of Successful Marketing by : John Hallward
Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
