Get Better Or Get Beaten:31 Leadership Secrets From Ge's Jack Welch **** Ge Capital Mortgage Special Edition ****

Book excerpt: "GE's John F. Welch knows a thing or two about change, about management, about getting things done. In 1981, when Welch took over as CEO, GE was only 10th in market value among American public companies. By 1993, GE sales had surged to $60.6 billion and the company was sharing the market lead with the likes of Exxon and AT & T. How did Jack Welch do it? The answer: Welch implemented a tough but flexible agenda that contained some of the very best business ideas corporate America had ever seen. What if you could take some of those ideas and apply them to your own corporation, your own management style? What if you knew the secret to Jack Welch's success? 'Get Better or Get Beaten!' examines 31 of those secrets in a fast-paced, easy-to-digest format that reads like a "manager's little instruction book." Here are the personal beliefs, bywords, principles, and techniques that helped Jack Welch become the most respected CEO in America."--Publisher description.