It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence

The provision of food for consumers is affected by factors concerned with a variety of disciplines such as technical feasibility, choice and environment. This b

Written by leading international experts, this book explores one of the central difficulties faced by nutritionists today; how to improve people's health by get

Written and organized to be accessible to a wide range of readers, Improving America's Diet and Health explores how Americans can be persuaded to adopt healthie

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product developme