Focused Fundraising

Book excerpt: Maintain your focus, your productivity, and your sanity in the contemporary fundraising environment In Focused Fundraising: How to Raise Your Sights and Overcome Overload, accomplished nonprofit management strategists and leaders Christopher Cannon and Michael Felberbaum deliver a must-read combination of the latest mindfulness techniques and operational strategies that will equip you to succeed in an increasingly chaotic, noisy, and confusing fundraising environment. You’ll find concrete strategies to navigate the challenges of modern fundraising, including technology changes, scarce resources, and shifting donor expectations. In the book, you’ll also find: Hands-on skills for sharpening your focus while those around you are giving in to endless distractions An insightful combination of big-picture views and micro-considerations that offer a practical roadmap to set and stick with your priorities Practical applications of tried and true mindfulness and nonprofit strategy research that you can implement immediately in your organization An essential, desk-side resource for nonprofit board members, managers, leaders, and team members, Focused Fundraising is a one-of-a-kind toolbox designed to help you tackle the challenges you face every day.