Fashion Marketing Management
Download or Read eBook Fashion Marketing Management PDF written by V. Ramesh Babu and published by Woodhead Publishing India in T. This book was released on 2019-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : V. Ramesh Babu |
| Publisher | : Woodhead Publishing India in T |
| Total Pages | : 0 |
| Release | : 2019-01-30 |
| ISBN-10 | : 9385059491 |
| ISBN-13 | : 9789385059490 |
| Rating | : 4/5 (91 Downloads) |
Book Synopsis Fashion Marketing Management by : V. Ramesh Babu
Book excerpt: Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.
