"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

[Administration (référence électronique)].

Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enh