Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Download or Read eBook Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context PDF written by Antónia Correia and published by Goodfellow Publishers Ltd. This book was released on 2019-07-31 with total page 281 pages. Available in PDF, EPUB and Kindle.
| Author | : Antónia Correia |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 281 |
| Release | : 2019-07-31 |
| ISBN-10 | : 9781911396994 |
| ISBN-13 | : 1911396994 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context by : Antónia Correia
Book excerpt: This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.
