Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at i

Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of differe

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, c

This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are inc