The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key f

The social, economic and political perspectives of selected countries in East and West Europe are examined in this volume. It analyses the cultural differences

Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business

The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture. 1. The importance of small to medium s

The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.