Estimation of Willingness-to-Pay
Download or Read eBook Estimation of Willingness-to-Pay PDF written by Christoph Breidert and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 148 pages. Available in PDF, EPUB and Kindle.
| Author | : Christoph Breidert |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 148 |
| Release | : 2007-11-03 |
| ISBN-10 | : 9783835092440 |
| ISBN-13 | : 3835092448 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Estimation of Willingness-to-Pay by : Christoph Breidert
Book excerpt: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
