Epica Book 24: Europe's Best Advertising
Download or Read eBook Epica Book 24: Europe's Best Advertising PDF written by Epica Awards and published by A&C Black. This book was released on 2011-08-01 with total page 402 pages. Available in PDF, EPUB and Kindle.
| Author | : Epica Awards |
| Publisher | : A&C Black |
| Total Pages | : 402 |
| Release | : 2011-08-01 |
| ISBN-10 | : 9782884791090 |
| ISBN-13 | : 2884791094 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis Epica Book 24: Europe's Best Advertising by : Epica Awards
Book excerpt: Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
