Entrepreneurial Literary Theory

Book excerpt: Across the world at present, researchers and teachers are being exhorted to become entrepreneurial. Universities are being restructured accordingly. The debate presented in this book considers what that involves and portends for academia. Literary studies are often regarded as the most resistant to – unfit for – entrepreneurial purposes. Literary research is therefore taken as a baseline for this debate. The uneasy place of literary research within profit-driven academia is revealing of the prevailing conditions for scholarship in all areas. Questions that are raised and discussed here include: What does doing research for the public good mean? What is the relationship between profits and benefits from research? What are applied and basic research? Are concepts of academic freedom and disinterestedness meaningful? What is the relationship between corporate and academic research? Are skills and knowledge different? Can pursuits like close reading and text interpretation be made profitable? What is literary value and how can it be measured? Can the literary system be modelled to profitable ends? Can university teaching be automatized? What are the differences between a standard publication agreement and a scholarly publication agreement? How can digital and open-access academic publication be made profitable? Does the academic monograph have a future? What sorts of knowledge and skills inform entrepreneurial leadership?