Personalization is ubiquitous from search engines to online-shopping websites helping us find content more efficiently and this book focuses on the key developm

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l

How digital technologies affect the way we conceive of the self and its relation to the world, considered through the lens of media art practices. In Tactics of