Electronic Media Programming
Download or Read eBook Electronic Media Programming PDF written by Raymond L. Carroll and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 552 pages. Available in PDF, EPUB and Kindle.
| Author | : Raymond L. Carroll |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 552 |
| Release | : 1993 |
| ISBN-10 | : UOM:39015033104244 |
| ISBN-13 | : |
| Rating | : 4/5 (44 Downloads) |
Book Synopsis Electronic Media Programming by : Raymond L. Carroll
Book excerpt: This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. Electronic Media Programming highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.
