Eating the Big Fish
Download or Read eBook Eating the Big Fish PDF written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle.
| Author | : Adam Morgan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 364 |
| Release | : 2009-04-03 |
| ISBN-10 | : 9780470527757 |
| ISBN-13 | : 0470527757 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Eating the Big Fish by : Adam Morgan
Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
