Don't Think Pink

Download or Read eBook Don't Think Pink PDF written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle.

Author	: Lisa Johnson
Publisher	: AMACOM/American Management Association
Total Pages	: 248
Release	: 2004
ISBN-10	: 0814428002
ISBN-13	: 9780814428009
Rating	: 4/5 (02 Downloads)

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Book Synopsis Don't Think Pink by : Lisa Johnson

Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

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The must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market".