Diverse Methods in Customer Relationship Marketing and Management
Download or Read eBook Diverse Methods in Customer Relationship Marketing and Management PDF written by In Lee and published by Business Science Reference. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : In Lee |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2018 |
ISBN-10 | : 1522556192 |
ISBN-13 | : 9781522556190 |
Rating | : 4/5 (92 Downloads) |
Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : In Lee
Book excerpt: "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--