Design and Technology of Packaging Decoration for the Consumer Market

Book excerpt: Packaging for the fast moving consumer goods market plays a vital role in promoting the product to the customer as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images that must support the brand, position the product and provide the required product stand-out at the point of sale. With an emphasis on technology, this practical handbook details the printing technologies and labeling formats used on the mainstream structural packaging found in consumer markets worldwide.