Introduction to Marketing
Download or Read eBook Introduction to Marketing PDF written by Johan Botha and published by Juta and Company Ltd. This book was released on 2005-09 with total page 348 pages. Available in PDF, EPUB and Kindle.
| Author | : Johan Botha |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 348 |
| Release | : 2005-09 |
| ISBN-10 | : 0702165115 |
| ISBN-13 | : 9780702165115 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Introduction to Marketing by : Johan Botha
Book excerpt: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
