Customer Equity Management
Download or Read eBook Customer Equity Management PDF written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle.
| Author | : Roland T. Rust |
| Publisher | : Prentice Hall |
| Total Pages | : 552 |
| Release | : 2005 |
| ISBN-10 | : 0131419293 |
| ISBN-13 | : 9780131419292 |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Customer Equity Management by : Roland T. Rust
Book excerpt: This book includes a practical framework with applied cases, and award-winning research.
