Customer Connections
Download or Read eBook Customer Connections PDF written by Robert Edwin Wayland and published by Harvard Business Press. This book was released on 1997 with total page 290 pages. Available in PDF, EPUB and Kindle.
| Author | : Robert Edwin Wayland |
| Publisher | : Harvard Business Press |
| Total Pages | : 290 |
| Release | : 1997 |
| ISBN-10 | : 0875847994 |
| ISBN-13 | : 9780875847993 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis Customer Connections by : Robert Edwin Wayland
Book excerpt: Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.
