Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software,

This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational soci

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine lea

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps y

This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create usef