Related Books
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2010 - Publisher: Peter Lang
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m
Language: en
Pages: 154
Pages: 154
Type: BOOK - Published: 2021-06-22 - Publisher: Emerald Group Publishing
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing
Language: en
Pages: 389
Pages: 389
Type: BOOK - Published: 2013-05-24 - Publisher: Springer Science & Business Media
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct f
Language: en
Pages: 398
Pages: 398
Type: BOOK - Published: 2000-08-01 - Publisher: Routledge
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The
Language: en
Pages: 403
Pages: 403
Type: BOOK - Published: 2014-04-16 - Publisher: Routledge
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, cont