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Type: BOOK - Published: 2016-09-16 - Publisher: Routledge
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Language: en
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Pages: 514
Type: BOOK - Published: - Publisher: M.E. Sharpe
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions,
Language: en
Pages: 360
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Type: BOOK - Published: 2016-09-16 - Publisher: Taylor & Francis
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of market
Language: en
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Pages: 512
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions,
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2005-08-24 - Publisher: SAGE
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one