Continuing to Broaden the Marketing Concept
Download or Read eBook Continuing to Broaden the Marketing Concept PDF written by Dawn Iacobucci and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 328 pages. Available in PDF, EPUB and Kindle.
Author | : Dawn Iacobucci |
Publisher | : Emerald Group Publishing |
Total Pages | : 328 |
Release | : 2020-09-17 |
ISBN-10 | : 9781787548244 |
ISBN-13 | : 1787548244 |
Rating | : 4/5 (44 Downloads) |
Book Synopsis Continuing to Broaden the Marketing Concept by : Dawn Iacobucci
Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.