In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applicat