Consumer Behavior and Advertising Involvement
Download or Read eBook Consumer Behavior and Advertising Involvement PDF written by Edward P. Krugman and published by Routledge. This book was released on 2013-05-13 with total page 354 pages. Available in PDF, EPUB and Kindle.
| Author | : Edward P. Krugman |
| Publisher | : Routledge |
| Total Pages | : 354 |
| Release | : 2013-05-13 |
| ISBN-10 | : 9781136677953 |
| ISBN-13 | : 113667795X |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis Consumer Behavior and Advertising Involvement by : Edward P. Krugman
Book excerpt: This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
