Communicating Heritage

Book excerpt: This publication aims at improving the ability of the tourism sector to develop and present destinations and heritage sites in a more comprehensive manner, by providing guidance on the development of successful and effective heritage communications strategies and policies. It addresses a range of issues that arise in the delivery of heritage communication, presents current trends and proposes a variety of tools, including an outline structure for training workshops, to effectively communicate heritage values to visitors and prospective visitors, thus contributing to the building of memorable tourist experiences and greater appreciation and support for the conservation of the sites visited.