Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment
Download or Read eBook Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment PDF written by Rob Salkowitz and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 343 pages. Available in PDF, EPUB and Kindle.
| Author | : Rob Salkowitz |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 343 |
| Release | : 2012-06-22 |
| ISBN-10 | : 9780071797030 |
| ISBN-13 | : 0071797033 |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by : Rob Salkowitz
Book excerpt: The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
