This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing manage

Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world�

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.